Smileys vectors free download

A smiley or is a stylized representation of a smiling humanoid face, an important part of popular culture, particularly internet culture and text messaging. The classic form designed in 1963 comprises a yellow circle with two black dots representing eyes and a black arc representing the mouth; internet versions typically employ a colon and a right parenthesis. “Smiley” is also sometimes used as a generic term for any emoticon.

The variant spelling “smilie” is not as common, but the plural form “smilies” is commonly used.

The rights to the Smiley trademark in one hundred countries are owned by the Smiley company. Its subsidiary SmileyWorld Ltd, in London, headed by Nicolas Loufrani  creates or approves all the Smiley products sold throughout the world. The Smiley brand and logo have significant exposure through licensees in sectors like clothing, home decoration, perfumery, plush, stationery, publishing, and through promotional campaigns. The Smiley Company is one of the 100 biggest licensing companies in the world, with a turnover of US$167 million in 2012. The first Smiley shop opened in London in the Boxpark shopping centre in December 2011.

 Smile vector pack download

Smileys vectors free download

 

In 1997, Franklin Loufrani and Smiley World attempted to acquire trademark rights to the symbol (and even to the word “smiley” itself) in the United States. This brought Loufrani into conflict with Wal-Mart, which had begun prominently featuring a happy face in its “Rolling Back Prices” campaign over a year earlier. Wal-Mart responded first by trying to block Loufrani’s application, then later by trying to register the smiley face itself; Loufrani in turn sued to stop Wal-Mart’s application, and in 2002 the issue went to court, where it would languish for seven years before a decision.

Wal-mart began phasing out the smiley face on its vests and its website in 2006. Despite that, Wal-Mart sued an online parodist for alleged “trademark infringement” after he used the symbol (as well as various portmanteaus of “Wal-”, such as “Walocaust”); and they lost that case in March 2008, when the judge declared that the smiley face was not a “distinctive” mark under US law, and therefore could not be trademarked by anyone in the United States.

In June 2010, Wal Mart and the Smiley company founded by Loufrani settled their 10-year old dispute in front of the Chicago federal court. The terms remain confidential.

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Smileys vectors free download

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Smileys vectors free download